Case study: why transforming table from guru baldai needed motion

When Guru baldai first shared their 3D table animation with me, they’d already shelved it in favor of static banners - “those did the job”. I saw an opportunity, wrapped their existing GIF clip in a clean layout designed in photoshop, added simple and clear headline and bold call-to-action, and relaunched it as a Facebook (Meta) ad. What happened next was immediate.

Over the year (2024–2025), the motion ad earned over 4,500 likes, 450+ comments, and 450+ shares on Facebook. Even after we updated the price engagement remained high - proof that showing the product in motion works. Later on, we iterated by changing backgrounds and it keeps on performing very well.

My process was straightforward:

1. Frame it right

   Keep headlines, price, and CTA inside safe zones. Use size and contrast so the eye flows from headline → motion → offer.

   
   

2. Embrace the detail

   This ad actually used quite a bit of small text - too small for most mobile audiences or older viewers. Normally I’d simplify, but here those tiny lines of copy sat alongside a cluster of trust elements (reviews, icons, features), giving people extra context. It wasn’t about instant readability - it was about building credibility. Viewers slowed down, read the fine print, and it's probable that they engaged because of that

   
   

3. Let the motion speak

   No extra effects. The smooth table fold-out was the star - we placed the real deal price over the looping table animation. It drew people’s eyes to the offer - a good deal that drove clicks.

   
   

If you already have motion assets - 3D renders, GIFs, or simple animations - pair them with a purpose -driven layout and you’ll give your Facebook ads a fighting chance to stand out. Static banners can perform respectably, but when your product does something unique, let it show. A little movement goes a long way.

Ready to breathe new life into your Meta ads? Let’s talk about using your existing files in fresh, focused ad creatives that get noticed - just honest design and clear results. At SidasVisual, we focus on creating visuals that help drive sales - but even the best design needs the right media buyers to turn clicks into customers. In this case, Marija Verpetinskaite handled the ad launch, targeting, and ongoing optimization to make the campaign a success. If you need more than just design, we’re happy to connect you with trusted media buyers, copywriters, and ad specialists to take your project all the way from concept to conversion 🙌